Authentic Adobe Certification Exam AD0-E555 Questions Answers

To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token. This token is a type of Member Token, which is used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees. Each person has a unique URL to access the webinar that can be inserted using the {{member webinar url}} token.The marketer would need to create a text token called Webinar Key in the My Tokens tab of the Marketo webinar program, and copy the webinar ID from the integrated service partner (such as GoToWebinar) into the Value box. Then, the marketer would use the {{member webinar url}} token in the confirmation email content.

References: Tokens Overview | Adobe Marketo Engage - Experience League, How to: Use Marketo My Tokens and Templates to Scale Webinars - Sponge, How to: Manage GoToWebinar Simulated Live Events in Marketo - Sponge

• Custom tags are used to describe programs and can have multiple values for each tag type1.
• Custom tags can be applied to different program types and can be made required or optional1.
• Custom tags can help organize programs and channels for reporting purposes2.
• The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue3.
• The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values3.
• To filter the Program Performance report by custom tags, follow these steps3:
• The report will show only the programs that have the selected tag values for the selected tag type. References: 1: Create Custom Tags | Adobe Marketo Engage 2: Understanding Tags | Adobe Marketo Engage 3: [Program Performance Report | Adobe Marketo Engage]

• A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
• A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
• A constraint is a condition that further narrows down the filter criteria3.
• To create a Smart List with Data Value Changed filter, follow these steps4:
• To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage