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Adobe Real-time CDP Technical Practitioner

Last Update Mar 29, 2024
Total Questions : 34

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Adobe Real-time CDP Technical Practitioner Questions and Answers

Questions 1

What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Options:

A.

Marketing actions

B.

Governance policy

C.

Sensitive data labels

Questions 2

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Questions 3

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

Options:

A.

Union schema

B.

Identity namespace

C.

Merge policy

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