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Oracle Responsys Marketing Platform 2022 Implementation Professional

Last Update Dec 1, 2023
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Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

Questions 1

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.

How can you configure this in Responsys?

Options:

A.

In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.

B.

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

C.

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

D.

In the HTML of all campaign assets, the tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

Questions 2

You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).

Which four steps should you perform to make this possible? (Choose four.)

Options:

A.

You mustpurchase Premium tracking in order to support link tracking in Responsys.

B.

You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C.

In the SMS campaign message designer, enable conversion tracking.

D.

You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E.

In the SMS campaign message designer, you must enable link tracking for the campaign.

Questions 3

A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.

What is your next step?

Options:

A.

Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

B.

Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

C.

Create an Import Supplemental Table job in Responsys for this file.

D.

Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

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