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A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?
The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to determine if it will help to increase sales. They are interested in piloting the campaign to determine which day of the week will improve sales the most.
The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data is collected and provided to a team for analysis. What concern might the analytics team have regarding data quality across cities?
The team has completed their analysis on a vast amount of collected data and agree on their recommendations for action.
However, they are having difficulty in developing the appropriate messages to support their recommendations. The business analysis professional suggests which technique to assist the team?