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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 1

You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.

Options:

A.

Maintain the catalog roles first and then create the business roles.

B.

Assign the relevant business catalogs to the created business roles.

C.

Create two business roles, one for each type of business user.

D.

Create two business catalogs, one for each type of business user.

Questions 2

How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.

Options:

A.

Matching logic works against existing records and against simultaneously imported data.

B.

The number of best records can be configured for each contact.

C.

The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.

D.

The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.

E.

The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match

Questions 3

Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

Options:

A.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

B.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

C.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

D.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

E.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

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