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Marketo Certified Expert Exam

Last Update May 17, 2024
Total Questions : 75

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Marketo Certified Expert Exam Questions and Answers

Questions 1

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

Options:

A.

Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B.

Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

C.

Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D.

Implement a global scoring model that uses the weighted average of both of the provided scores

Questions 2

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

Options:

A.

Sample size

B.

Champion/Challenger

C.

Segment size

D.

Dynamic content

E.

Winning criteria

Questions 3

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

Options:

A.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

B.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

C.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

D.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

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