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MCE Exam Dumps - Marketo Certified Expert Questions and Answers

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Questions 4

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

Options:

A.

An Engagement program with channel Content

B.

An Email program with channel Gated Content

C.

A Default program with channel Email

D.

A Default program with channel Gated Content

E.

A Default program with channel Web Form

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Questions 5

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

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Questions 6

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

What is the correct order in the Smart Campaign flow setup?

Options:

A.

Send Alert > Wait 30 Minutes > Send Email

B.

Send Email > Wait 30 Minutes > Send Alert

C.

Send Alert > Wait 30 Minutes > Send Alert

D.

Send Email > Wait 30 Minutes > Send Email

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Questions 7

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

Options:

A.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

B.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

C.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

D.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

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Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: May 13, 2024
Questions: 75
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