Understanding market problems and delivering successful innovations requires a business to be able to execute all three phases of an innovation project with equal care.
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Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.
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In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.
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Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.
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All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.
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Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.
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Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.
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For projects in the Back End, once a pilot demonstrates the commercial viability of the offering, the effort is passed on to the next stage, where it is ramped up to full-scale capacity via various capital investments.
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When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.
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Immersing oneself in radically different environments, thinking about unrealistic scenarios, and asking 'What If' questions are all means of doing what?
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