A manager has been assigned to manage a digital marketing analytics team. The manager tasks the team with determining similarities among existing customers in the company’s database, such as similarities in products purchased, location, and the average amount spent per order among existing customers.
Which type of activity will help the team accomplish this task?
A company runs a regression analysis to determine sales based on advertising expenditures, which can be shown in a linear equation as y = 2x + 25,000. The company plans to spend $20,000 on advertising.
Which sales figure should the company expect to generate based on the given equation?
Why is choosing appropriate performance indicators important for data-driven decision-making?
Which two results occur when the null hypothesis is accepted using an F-test?
Choose 2 answers.
When researchers are studying the effect of new drug treatments on patients, bias can be introduced by patients if they are aware of who receives the placebo.
Which type of research design eliminates this type of bias?
The daily sales from a salon are normally distributed with a mean of $1,500 and a standard deviation of $250. The salon owner notices that sales were $750 on a particular day.
Why should the owner be concerned about sales based on this scenario?
A professional services firm is undergoing a business process improvement exercise to improve productivity, staff morale, and client satisfaction while also thinking about the overall long-term financial performance of the company.
Which performance tool would best meet this firm's objectives?
A hot tub company recently calibrated all its machines during an expensive maintenance cycle performed by an outside company. However, defective pumps with small cracks are being made on the production line. The manager reviews the data about the errors and discovers that more errors occur during the night shift than during the day shift.
Which type of activity is this manager performing?
In an experimental study, researchers are testing a new flea preventive medication on dogs using a blind study. Dogs are treated with the new medication or with a placebo.
Who should know which dogs are given the medication or the placebo for this blind study?