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PCM Exam Dumps - AMA Certified Marketer Questions and Answers

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Questions 4

_____ are pieces of information that have been collected prior to the start of the focal research project.

Options:

A.

Primary data

B.

Hypothetical data

C.

Tertiary data

D.

Focal data

E.

Secondary data

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Questions 5

Donner Inc. manufactures a new vacuum cleaner that it claims can actively disinfect areas from bacteria and viruses, along with dust and dust mites. Whitwell Technologies, Donner's competitor, is fascinated with the idea but does not want to license technology from Donner Inc. Instead, the R&D team at Whitwell take apart Donner's vacuum cleaner to understand how it works. Whitwell improves on the technology and manufactures a vacuum cleaner that it claims to be better at disinfecting areas from bacteria and viruses than other competitors. Which of the following is illustrated in the scenario?

Options:

A.

Reverse engineering

B.

R&D Consortia

C.

Licensing

D.

Brainstorming

E.

Outsourcing

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Questions 6

What is the revenue share of requirements of a brand that sells $80,000 worth of its product and whose customers buy $200,000 worth of products in the same product category?

Options:

A.

10%

B.

20%

C.

30%

D.

40%

E.

50%

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Questions 7

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in-house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

Options:

A.

transparency

B.

citizenship

C.

fairness

D.

respect

E.

expediency

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Exam Code: PCM
Exam Name: Professional Certified Marketer
Last Update: May 19, 2024
Questions: 316
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