A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?
Cloud Kicks ' strategy designer is writing a challenge statement to inspire team ideation. What should they avoid in the challenge statement?
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?
Cloud Kicks ' customers have publicly challenged the company to use its market leading position as an ethical force for good in social change. What is one way the company can embed ethical use principles into its day-to-day work?
During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. Which methodology should be used to resolve conflicts and promote consensus?
A strategy designer collaborated with the product design team at Cloud Kicks and is now coming to the end of their discovery. Which technique should be used to frame the design challenge on the right problems?
A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?
A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers ' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals. What should the designer do to build and rationalize a case with this new team?
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers ' activity during workouts. They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware. What should the strategy designer do to determine whether or not to pursue this product idea?