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Marketing-Cloud-Administrator pdf

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Salesforce Certified Marketing Cloud Administrator (SP23)

Last Update May 20, 2024
Total Questions : 164

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Salesforce Certified Marketing Cloud Administrator (SP23) Questions and Answers

Questions 1

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object?

Choose 2 answers

Options:

A.

Select all records which have opened an email in the past six months

B.

Select all records with an email address

C.

Select all records which are active in All Subscribers

D.

Select all records where Has OptedOutofEmail is FALSE

Questions 2

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal

- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer?

Choose 2 answers

Options:

A.

Create a one-to-one relationship between the contact record and Order Details.

B.

Create a one -to -many relationship between Orders and Order_Details.

C.

Create a one-to-one relationship between Orders and Order_Details.

D.

Create a one-to-one relationship between Order_Details and Products.

Questions 3

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.

AMP script for Marketing Cloud

B.

Web Analytics Connector

C.

Google Analytics 360

D.

Marketing Cloud Connect

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