Story Mapping is a visual technique used to arrange user stories into a logical flow, typically following the user ' s journey or process. By organizing the backlog in a two-dimensional grid—showing the sequence of activities and the depth of features—the team can effectively align the overall product increments with specific customer needs. Story mapping allows stakeholders and the delivery team to see how individual stories contribute to the " Big Picture " and how different releases (or MVPs) can be structured to deliver a cohesive experience. This alignment ensures that the team isn ' t just delivering a random list of features, but is building a solution that provides a functional, valuable flow for the end-user, thereby directly supporting the principle of " Thinking as a Customer " .