Authentic Amazon Web Services Certification Exam MLS-C01 Questions Answers

The best option is to use the event tracker in Amazon Personalize to include real-time user interactions. This will allow the model to learn from the feedback of the customers during the marketing campaign and adjust the recommendations accordingly. The event tracker can capture click-through, add-to-cart, purchase, and other types of events that indicate the user’s preferences. By using the event tracker, the company can improve the relevance and freshness of the recommendations and avoid the decrease in sales.

The other options are not as effective as using the event tracker. Adding user metadata and using the HRNN-Metadata recipe in Amazon Personalize can help capture the user’s attributes and preferences, but it will not reflect the changes in user behavior during the marketing campaign. Implementing a new solution using the built-in factorization machines (FM) algorithm in Amazon SageMaker can also provide personalized recommendations, but it will require more time and effort to train and deploy the model. Adding event type and event value fields to the interactions dataset in Amazon Personalize can help capture the importance and context of each interaction, but it will not update the model with the latest user feedback.

Recording events - Amazon Personalize

Using real-time events - Amazon Personalize

The solution A will create the required transformed records with the least operational overhead because it uses AWS Lambda and Amazon Kinesis Data Firehose, which are fully managed services that can provide the desired functionality. The solution A involves the following steps:

Create an AWS Lambda function that can transform the incoming records. AWS Lambda is a service that can run code without provisioning or managing servers. AWS Lambda can execute the transformation logic on the purchasing records and add the new attributes to the records1.

Enable data transformation on the ingestion Kinesis Data Firehose delivery stream. Use the Lambda function as the invocation target. Amazon Kinesis Data Firehose is a service that can capture, transform, and load streaming data into AWS data stores. Amazon Kinesis Data Firehose can enable data transformation and invoke the Lambda function to process the incoming records before delivering them to Amazon S3. This can reduce the operational overhead of managing the transformation process and the data storage2.

The other options are not suitable because:

Option B: Deploying an Amazon EMR cluster that runs Apache Spark and includes the transformation logic, using Amazon EventBridge (Amazon CloudWatch Events) to schedule an AWS Lambda function to launch the cluster each day and transform the records that accumulate in Amazon S3, and delivering the transformed records to Amazon S3 will incur more operational overhead than using AWS Lambda and Amazon Kinesis Data Firehose. The company will have to manage the Amazon EMR cluster, the Apache Spark application, the AWS Lambda function, and the Amazon EventBridge rule. Moreover, this solution will introduce a delay in the transformation process, as it will run only once a day3.

Option C: Deploying an Amazon S3 File Gateway in the stores, updating the in-store software to deliver data to the S3 File Gateway, and using a scheduled daily AWS Glue job to transform the data that the S3 File Gateway delivers to Amazon S3 will incur more operational overhead than using AWS Lambda and Amazon Kinesis Data Firehose. The company will have to manage the S3 File Gateway, the in-store software, and the AWS Glue job. Moreover, this solution will introduce a delay in the transformation process, as it will run only once a day4.

Option D: Launching a fleet of Amazon EC2 instances that include the transformation logic, configuring the EC2 instances with a daily cron job to transform the records that accumulate in Amazon S3, and delivering the transformed records to Amazon S3 will incur more operational overhead than using AWS Lambda and Amazon Kinesis Data Firehose. The company will have to manage the EC2 instances, the transformation code, and the cron job. Moreover, this solution will introduce a delay in the transformation process, as it will run only once a day5.

1: AWS Lambda

2: Amazon Kinesis Data Firehose

3: Amazon EMR

4: Amazon S3 File Gateway

5: Amazon EC2

The best way to meet the requirements is to use a principal component analysis (PCA) model, which is a technique that reduces the dimensionality of the dataset by transforming the original variables into a smaller set of new variables, called principal components, that capture most of the variance and information in the data1. This technique has the following advantages:

It can increase the accuracy of the model by removing noise, redundancy, and multicollinearity from the data, and by enhancing the interpretability and generalization of the model23.

It can decrease the processing time of the model by reducing the number of features and the computational complexity of the model, and by improving the convergence and stability of the model45.

It is suitable for numeric variables, as it relies on the covariance or correlation matrix of the data, and it can handle a large quantity of variables, as it can extract the most relevant ones16.

The other options are not effective or appropriate, because they have the following drawbacks:

A: Creating new features and interaction variables can increase the accuracy of the model by capturing more complex and nonlinear relationships in the data, but it can also increase the processing time of the model by adding more features and increasing the computational complexity of the model7. Moreover, it can introduce more noise, redundancy, and multicollinearity in the data, which can degrade the performance and interpretability of the model8.

C: Applying normalization on the feature set can increase the accuracy of the model by scaling the features to a common range and avoiding the dominance of some features over others, but it can also decrease the processing time of the model by reducing the numerical instability and improving the convergence of the model . However, normalization alone is not enough to address the high dimensionality and high latency issues of the dataset, as it does not reduce the number of features or the variance in the data.

D: Using a multiple correspondence analysis (MCA) model is not suitable for numeric variables, as it is a technique that reduces the dimensionality of the dataset by transforming the original categorical variables into a smaller set of new variables, called factors, that capture most of the inertia and information in the data. MCA is similar to PCA, but it is designed for nominal or ordinal variables, not for continuous or interval variables.

1: Principal Component Analysis - Amazon SageMaker

2: How to Use PCA for Data Visualization and Improved Performance in Machine Learning | by Pratik Shukla | Towards Data Science

3: Principal Component Analysis (PCA) for Feature Selection and some of its Pitfalls | by Nagesh Singh Chauhan | Towards Data Science

4: How to Reduce Dimensionality with PCA and Train a Support Vector Machine in Python | by James Briggs | Towards Data Science

5: Dimensionality Reduction and Its Applications | by Aniruddha Bhandari | Towards Data Science

6: Principal Component Analysis (PCA) in Python | by Susan Li | Towards Data Science

7: Feature Engineering for Machine Learning | by Dipanjan (DJ) Sarkar | Towards Data Science

8: Feature Engineering — How to Engineer Features and How to Get Good at It | by Parul Pandey | Towards Data Science

[Feature Scaling for Machine Learning: Understanding the Difference Between Normalization vs. Standardization | by Benjamin Obi Tayo Ph.D. | Towards Data Science]

[Why, How and When to Scale your Features | by George Seif | Towards Data Science]

[Normalization vs Dimensionality Reduction | by Saurabh Annadate | Towards Data Science]

[Multiple Correspondence Analysis - Amazon SageMaker]

[Multiple Correspondence Analysis (MCA) | by Raul Eulogio | Towards Data Science]