Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
What is a Data 360 use case for improving the patient experience in the Healthcare and Life Sciences sector?
A customer has multiple data sources and needs to match and reconcile data about individuals into a single unified profile. Which feature should the Data 360 Consultant recommend for the customer?
A financial services firm specializing in wealth management contacts a Data 360 Consultant with an Identity Resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single unified profile to maintain personalized service and accurate financial advice.
Which Identity Resolution strategy should the consultant put in place?
A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?
A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?
An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?
A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?
A Data 360 Consultant wants to perform aggregations in 15-minute windows on data collected via the Interactions SDK or Mobile SDK. Which method should the consultant use?