Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions. Which feature should a Data 360 Consultant recommend to meet these requirements?
Northern Trail Outfitters (NTO) has a machine learning (ML) model trained externally in Amazon SageMaker to predict customer churn, and wants to use that model ' s inference inside Data 360 without duplicating data. What should NTO do to achieve this?
When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?
A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?
A Data 360 Consultant needs to filter out specific contact points from the Unified Individuals that qualify for a segment. Where should the consultant apply this filtering?
An organization is just getting started with Data 360 and wants to demonstrate quick wins in order to build momentum for broader adoption. Which business outcome should the organization prioritize?
Which permission setting should a Data 360 Consultant check if a custom Salesforce CRM object is not available in New Data Stream configuration?
A lead architect needs to build a real-time Customer Health Dashboard in a custom web portal that displays a unified customer ' s recent purchase history (Engagement data) and their calculated loyalty score. Which API strategy is most appropriate to meet this requirement?
A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?