MCE-Dev-201 Exam Dumps - Salesforce Developers Questions and Answers

To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use the BeginImpressionRegion AMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.

Before importing zipped files into a Data Extension, a File Transfer activity is needed to unzip the files on the Marketing Cloud Enhanced FTP server. This activity moves and decompresses the files to make them available for import.

File Transfer Activity: This activity is used to move files from one location to another and to unzip compressed files.

Salesforce File Transfer Activity

Transparent Data Encryption (TDE) is designed to protect data at rest by encrypting the underlying storage of the database. This method ensures that data is encrypted on disk to prevent physical data theft while allowing it to remain accessible to authorized users within the system.

Salesforce Transparent Data Encryption

To avoid data loss and ensure reliable data transfer to Marketing Cloud data extensions, follow these best practices:

Handle 'Not Authorized' Errors: If a 'Not Authorized' error occurs, it is likely due to an expired or invalid access token. Request a new access token and retry the API call.

Retry on Server Errors: If a server error occurs, it might be a temporary issue. Ensure the server is available and retry the call.

Token Expiry Management: Store the expiry time of the access token and request a new one before the old token expires to prevent authorization issues.

Salesforce Marketing Cloud API Best Practices

To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:

Query Activity - To query and gather the data from the Send, Click, and Open Data Views.

Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.

A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives.

Salesforce File Drop Automations

The Describe method in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

Salesforce SOAP API Describe Method

The Sent data view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, the Sent data view should be used.

Query Example:

SELECT JobID, EventDate, COUNT(*) as SentCount FROM _Sent WHERE EventDate >= DATEADD(day, -7, GETDATE()) GROUP BY JobID, EventDate

Salesforce Data Views

To alternate the background color of rows in an HTML table using AMPscript, the MOD function can be used to determine if the row number is odd or even.

MOD Function: The MOD function returns the remainder of a division operation. By using MOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.

AMPscript Example:

%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2) == 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% %%[ NEXT @i ]%%

Salesforce AMPscript Functions

Automation Studio provides tools for extracting tracking data from the Marketing Cloud. This can be done using the Data Extract Activity, which allows you to extract various types of tracking data such as email send, open, and click information.

Salesforce Automation Studio Data Extract Activity