MCE-Dev-201 Exam Dumps - Salesforce Developers Questions and Answers

When preparing data to be used in Contact Builder, the following factors should be taken into consideration:

Assigning data relationships and primary keys across all channels (A) - This ensures that data is linked properly and can be utilized across different marketing channels.

Verifying data address marketing needs (B) - Ensuring that the data aligns with the marketing goals and requirements.

Normalizing data to reduce redundancy (E) - Organizing the data to eliminate duplicate entries and improve efficiency.

The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

Salesforce AMPscript LookupRows Function

Synchronous REST API calls to Marketing Cloud have different timeout limits based on the type of operation:

300 seconds for tracking and data retrieve operations: These operations involve more extensive data processing, hence the higher timeout limit.

120 seconds for non-tracking operations: Standard non-tracking API calls have a shorter timeout limit.

Salesforce Marketing Cloud API Timeout Limits

When configuring a Send Log Data Extension, it is crucial to follow best practices to ensure efficient tracking and data management.

Use Data Retention: Implementing data retention policies helps manage the volume of data stored in the send log, improving performance and reducing storage costs.

Limit Custom Fields: Limiting the number of custom fields to 10 or fewer helps maintain the efficiency and performance of the data extension.

Salesforce Send Log Data Extension

In an Enterprise 2.0 account, the Contact Delete feature can only be used from the Parent account. This centralization ensures that contact deletion is managed consistently and in compliance with organizational policies.

To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:

CASE, ISDATE, CONVERT (A) - These functions can be used to handle different date formats and convert them into a consistent format.

CASE, ISDATE, CAST (C) - Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.

Example SQL query:

SELECT CASE WHEN ISDATE(birthday) = 1 THEN CONVERT(DATE, birthday) ELSE NULL END AS normalized_birthday FROM StagingDataExtension

The operational order of the Contact Delete process for Marketing Cloud is as follows:

Delete initiated - The process begins when the contact delete request is initiated.

Suppression phase - During this phase, the contacts are marked for deletion and are suppressed from further communications.

Final Deletion - The contacts are permanently deleted from the system.

When using Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud, the developer can leverage the following features:

Wrapping of AMPscript in SSJS code (A) - SSJS can include AMPscript within its code, allowing for dynamic content generation and manipulation.

Include Try/Catch blocks within the code (D) - SSJS supports the use of Try/Catch blocks to handle errors and exceptions in the script, providing better control over error management.