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Salesforce Certified Marketing Cloud Consultant Exam

Last Update May 17, 2024
Total Questions : 149

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Salesforce Certified Marketing Cloud Consultant Exam Questions and Answers

Questions 1

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Options:

A.

Should customers exit the journey when the goal is met?

B.

How are subscribers identified in your web analytics?

C.

How many messages should be included in each journey?

D.

How long after the behavior occurs will a subscriber need to enter a journey?

E.

Should a single customer exist in multiple journeys at the same time?

Questions 2

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Options:

A.

Triggered Send

B.

Guided Send

C.

Automated Send

D.

User-Initiated Send

Questions 3

What is a capability of the Import within Contact Builder? Choose 2 answers

Options:

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

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