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Essentials of Pardot for Digital Marketers Questions and Answers

Questions 1

How many social posting connectors can be created in one Pardot account?



There is no limit of social media accounts per social platform.


One social media account per social platform.


Five social media accounts per social platform.


One social media account per user role, per social platform.

Questions 2

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?



Create a special campaign to track pricing page views.


Create a Page Action set to Tag prospects as having viewing it and add them to a list.


Create a Form with a Completion Action to send a pricing sheet.


Create a Dynamic List based on page view to segment automatically.

Questions 3

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?



Page action


Custom redirect


Campaign tracking code


Landing page