Pearson MLS-C01 New Attempt

The best option is to use the event tracker in Amazon Personalize to include real-time user interactions. This will allow the model to learn from the feedback of the customers during the marketing campaign and adjust the recommendations accordingly. The event tracker can capture click-through, add-to-cart, purchase, and other types of events that indicate the user’s preferences. By using the event tracker, the company can improve the relevance and freshness of the recommendations and avoid the decrease in sales.

The other options are not as effective as using the event tracker. Adding user metadata and using the HRNN-Metadata recipe in Amazon Personalize can help capture the user’s attributes and preferences, but it will not reflect the changes in user behavior during the marketing campaign. Implementing a new solution using the built-in factorization machines (FM) algorithm in Amazon SageMaker can also provide personalized recommendations, but it will require more time and effort to train and deploy the model. Adding event type and event value fields to the interactions dataset in Amazon Personalize can help capture the importance and context of each interaction, but it will not update the model with the latest user feedback.

References:

• Recording events - Amazon Personalize
• Using real-time events - Amazon Personalize

• To build a conversational interface that can use natural language to get data from the reports, the company can use a combination of services that can handle both written and spoken inputs, understand the user’s intent and query, and extract the relevant information from the reports. The services that can be used for this purpose are:
• Therefore, the company can use the following architecture to build the conversational interface:

References:

• What Is Amazon Lex?
• What Is Amazon Comprehend?
• What Is Amazon Transcribe?

The services that are integrated with Amazon SageMaker to track the information that the Machine Learning Specialist needs are AWS CloudTrail and Amazon CloudWatch. AWS CloudTrail is a service that records the API calls and events for AWS services, including Amazon SageMaker. AWS CloudTrail can track the actions performed by the Data Scientists, such as creating notebooks, training models, and deploying endpoints. AWS CloudTrail can also provide information such as the identity of the user, the time of the action, the parameters used, and the response elements returned. AWS CloudTrail can help the Machine Learning Specialist to monitor the usage and activity of Amazon SageMaker, as well as to audit and troubleshoot any issues1 Amazon CloudWatch is a service that collects and analyzes the metrics and logs for AWS services, including Amazon SageMaker. Amazon CloudWatch can track the performance and utilization of the Amazon SageMaker endpoints, such as the CPU and GPU utilization, the inference latency, the number of invocations, etc. Amazon CloudWatch can also track the errors and alarms that are generated when an endpoint is invoked, such as the model errors, the throttling errors, the HTTP errors, etc. Amazon CloudWatch can help the Machine Learning Specialist to optimize the operational performance and reliability of Amazon SageMaker, as well as to set up notifications and actions based on the metrics and logs

• Amazon Kinesis Data Analytics is a service that enables you to analyze streaming data in real time using SQL or Apache Flink applications. You can use Kinesis Data Analytics to process and gain insights from data streams such as web logs, clickstreams, IoT data, and more.
• To use SQL to query a data stream of GZIP files, you need to first transform the data into a format that Kinesis Data Analytics can understand, such as JSON, CSV, or Apache Parquet. You can use an AWS Lambda function to perform this transformation and send the output to a Kinesis data stream that is connected to your Kinesis Data Analytics application. This way, you can use SQL to query the stream with the least latency, as Lambda functions are triggered in near real time by the incoming data and Kinesis Data Analytics can process the data as soon as it arrives.
• The other options are not optimal for this scenario, as they introduce more latency or complexity. AWS Glue is a serverless data integration service that can perform ETL (extract, transform, and load) tasks on data sources, but it is not designed for real-time streaming data analysis. An Amazon Kinesis Client Library is a Java library that enables you to build custom applications that process data from Kinesis data streams, but it requires more coding and configuration than using a Lambda function. Amazon Kinesis Data Firehose is a service that can deliver streaming data to destinations such as Amazon S3, Amazon Redshift, Amazon OpenSearch Service, and Splunk, but it does not support SQL queries on the data.

References:

• What Is Amazon Kinesis Data Analytics for SQL Applications?
• Using AWS Lambda with Amazon Kinesis Data Streams
• Using AWS Lambda with Amazon Kinesis Data Firehose