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Selected E1 CIMA Operational Questions Answers

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Question 88

Bright Idea Co. specialises in manufacturing light bulb filaments. It is considering outsourcing some of it activities in order to reduce costs and improve customer service.

Which of the following is an example of asset specificity that is likely to be an important consideration in their decision?

Options:

A.

An R&D manager who has been in the business for 18 years and has specialist knowledge of the formulations.

B.

A building that has been designed specifically for manufacturing light bulb filaments.

C.

High tech and expensive filling machines in the factory.

D.

A sales director who is well known and popular throughout the industry.

Question 89

Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?

Options:

A.

Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar - one per person."

B.

Encouraging customers to try one of the store's brand new guitars.

C.

Launching a social media campaign called #GetDownTo]ones's

D.

Encouraging all his staff to try to build a rapport with the customers.

E.

Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.

Question 90

Which one of the following structures primarily suits a nationwide business with three product lines; for example, soup, condiments and baby food?

Options:

A.

Functional

B.

Divisional

C.

Matrix

D.

Geographical

Question 91

Which TWO of the following tasks is associated with a Finance Department's Management Accounting section?

Options:

A.

Providing management with decision making information

B.

Preparing investment appraisals

C.

Corporate governance compliance within the organisation

D.

Arranging for the financing of plans made

E.

Dealing with tax administration

F.

Verifying systems of control

Page: 22 / 24
Exam Code: E1
Exam Name: Organisational Management
Last Update: May 1, 2024
Questions: 336
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