Passed Exam Today P_SAPEA_2023

The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active.References = These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.

The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO’s goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights can provide data that enhances recommendation engines, leading to effective cross-selling. Implementing promotional activities, particularly in high-visibility platforms like social media, is key to driving campaign effectiveness.References = These relationships between business activities and goals would be informed by best practices in online marketing strategies, as documented within the Lead to Cash - B2C Business Process Variant.

Given the context of the Wanderlust case study and the need to align business capabilities with the strategic priorities of easing usage, maintenance, total cost of ownership optimization, and accelerating time to value, the sequence of business capabilities should follow the logic of building upon the foundational capabilities that can drive sales and customer engagement, followed by enhancing customer loyalty and retention, and finally streamlining marketing efforts.

Here’s the most appropriate sequence:

• Recommendation Management, Social Media Management (for recommendation) - This capability is fundamental to driving immediate sales and improving cross-selling opportunities by leveraging data for personalized recommendations and managing social media engagements.
• Account Based Marketing, Lead Management, Interface Capability with SAP CRM - After establishing a strong recommendation and social media presence, the next step is to utilize account-based marketing and lead management to further personalize marketing efforts and align them with sales strategies, facilitated by strong integration with SAP CRM for cohesive customer relationship management.
• Loyalty Management - With sales strategies in place and an effective CRM system, focusing on loyalty management helps to retain customers by rewarding repeat business, which is essential for the long-term success of Wanderlust’s electric vehicle offerings.
• Marketing Campaign Management, Social Media Management - Once there is a strategy to manage customer recommendations and loyalty, a broader focus on overall marketing campaign management, which includes a comprehensive approach to all marketing channels, should be implemented to solidify Wanderlust’s market position.

When evaluating the SAP Enterprise Architecture Framework for Wanderlust GmbH, you should proceed with the following steps:

• I evaluate both the SAP EA Methodology and TOGAF ADM. I recommend the approach that fits best Wanderlust’s requirements. This step is necessary because the SAP EA Methodology is based on TOGAF ADM, but extends it with additional elements and guidance specific to SAP solutions and customers4. Therefore, you need to compare and contrast the two methodologies and assess which one suits Wanderlust’s needs better. For example, you may consider factors such as the complexity, scope, scale, and objectives of Wanderlust’s architecture projects, as well as the availability of resources, skills, and tools.
• I check whether the SAP Reference Business Architecture and Reference Solution Architecture Content can help to either define the scope of the architecture work or describe a target architecture structure. If they do, I suggest to use the Reference Architecture Content of SAP. This step is beneficial because the SAP Reference Business Architecture and Reference Solution Architecture Content provide a set of pre-defined architectures that cover common business scenarios and solution domains for SAP customers5. Therefore, you can use them as a starting point or a reference point for your architecture work, as they can help you to define the scope, requirements, capabilities, components, patterns, and best practices for your architecture solutions.

Verified References: 4: https://help.sap.com/docs/SAP_ENTERPRISE_ARCHITECTURE_FRAMEWORK/60bc20e6e0a24426a817705bcb415220/144c6c88c10a493e985f71bd62f3c905.html?locale=en-US &state=PRODUCTION&version=1.0 | 5: https://help.sap.com/docs/SAP_ENTERPRISE_ARCHITECTURE_FRAMEWORK/60bc20e6e0a24426a817705bcb415220/01b0590c66854a5a94796ef0b47c8fcc.html