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Developers Marketing-Cloud-Developer Salesforce Study Notes

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Question 24

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developertake to ensure the contacts relate across channels in Marketing Cloud when working with the data model?

Choose 2 answers

Options:

A.

store the numeric unique identifier value as a Text data type In data extensions.

B.

Link the numeric field value to the Contact IDin Attribute Groups in Contact Builder.

C.

Use a unique identifier spec fie to each channel and automatically connect then-..

D.

Create Attribute Groups linking the unique identifier to the Contact for each channel.

Question 25

A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needsto contain JobID, EventDate, and the counts of how many emails were sent with each JobID.

Which data view is required to gather this information?

Options:

A.

Job

B.

Sent

C.

Journey

D.

Subscribers

Question 26

Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.

What should be recommended5

Options:

A.

Contact Key

B.

Mobile ID

C.

Email Address

D.

Subscriber ID

Question 27

A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

Options:

A.

The operands are not the same data type.

B.

The comparison should use the < operator.

C.

Balance is a protected keyword.

D.

Double quotes should be used instead of single quotes.

Page: 6 / 14
Exam Name: Salesforce Certified Marketing Cloud Developer (SP23)
Last Update: May 4, 2024
Questions: 195
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